Marketing Mix Modeling – Avoiding common pitfalls
Peek at the ever-increasing cost of a Super Bowl television ad and you’d likely be unconvinced that many companies’ marketing budgets are shrinking.
Customer Behavior Analytics Case Study
A large beverage company wanted deeper insights and a method to understand
ROI Analysis Advances Power Protection Equipment Provider’s Marketability in the Industry
The client, a national leader in the business electronic asset protection industry, was involved in RFPs for several office equipment OEMs (Original Equipment Manufacturer). Because the client provides the most complete asset protection offerings, their pricing is higher than that of their major competitors.
Digital Marketing Analytics
A major, consumer packaged goods company had a global portfolio of digital
Multi-National Hotel Operator Benefits from New Marketing Datamart
This large, world-wide hotel corporation had no master location for all spend, revenue
Database Marketing – Targeting Existing Customers
Database Marketing is the process of taking existing customer,