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With Self-Service Analytics, IT Business Intelligence Teams Face Extinction

With Self-Service Analytics, IT Business Intelligence Teams Face Extinction The world of analytics is changing.

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Marketing Mix Modeling – Avoiding common pitfalls

Peek at the ever-increasing cost of a Super Bowl television ad and you’d likely be unconvinced that many companies’ marketing budgets are shrinking.

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Digital Marketing Analytics

A major, consumer packaged goods company had a global portfolio of digital marketing properties that numbered in the thousands. .

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Five Key Components to Monetize Your Data

According to Buckminster Fuller’s “Knowledge Doubling Curve” human knowledge doubled approximately every century. Today, it is estimated that human knowledge is doubling every...

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