Authors
ANDREW ROMAN WELLS
The CEO of Aspirent, a management consulting firm focused on analytics. He has extensive experience building Analytical Solutions for a wide range of companies, from Fortune 500s to small non-profits. Andrew focuses on helping organizations utilize their data to make impactful decisions that drive revenue through monetization strategies. He has been building analytical solutions for over 25 years and is excited to share these practical methods, tools, and techniques with a wider audience. Andrew earned a Bachelor’s degree in Business Administration with a focus on Finance and Management Information Systems from the University of Georgia.
KATHY WILLIAMS CHIANG
An established Business Analytics practitioner with expertise in guided analytics, analytic data mart development and business planning. Prior to her current position as VP, Business Insights, at Wunderman Data Management, Ms Chiang consulted with Aspirent on numerous analytic projects for several multi-national clients including IHG, Coca Cola among others. She has also worked for multi-national corporations including Telecommunications Systems of Trinidad and Tobago, Acuity Brands Lighting, BellSouth International and Portman Overseas. MS Chiang is experienced in designing and developing Analytic tools and management dashboards that inform, matter and drive action. She is highly skilled in data exploration, analysis, visualization and presentation and has developed solutions in Telecom, Hospitality and Consumer Products industries covering customer experience, marketing campaigns, revenue management and web analytics. Ms. Chiang, a native of New Orleans, holds a Bachelor of Science degree in chemistry, summa cum laude with University honors (4.0), from Louisiana State University, as well as a MBA from Tulane University and is a member of Phi Beta Kappa and Mensa.